We know, the first thing you do when you see a TED-Ed video is check to see how long it is. This one is pretty short. It’s the story of how Band-Aids were developed. I’d heard the story of the invention before, but the way Johnson & Johnson first marketed the product is pure genius.

As you know, Band-Aids have a lot more uses than just covering wounds. They are great for protecting that spot that would eventually develop a blister as you shovel dirt or break in a new pair of shoes (a concept foreign to young people). They also keep your nipples from bleeding as you run a lengthy footrace. They make children believe they are “all better.” And if you keep some in your purse, they work as an emergency fix for wardrobe malfunctions.

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Original article can be found here